Scripts for the Expansion Pack of Jiangyin Nickel Screen Factory Co., Ltd.
The trickling streams of snow from Geladandong are surging their way down from the Tanggula Mountains with the self-improvement and indomitable fighting spirit of the Chinese nation and make the eye-catching waves at the foot of the Mount Huang along the Yangtze River in Jiangyin. The roaring waves not only show the power of nature but also carry the surges of the economy tide and the national ambitions to go global.
As one of the cradles of the national industry and township industry in China boasting a cultural history of 7000 years and a civilization history of 5000 years and enjoying a 2500-year recorded history, Jiangyin is an economically-developed city with prosperous commerce and trade, where people are living a well-off life. The city has ranked the first in national county economic competitiveness for 4 consecutive times with 38 listed enterprises. It is also where the first village of China Huaxi Village is located. Jiangyin Nickel Screen Factory Co., Ltd. is located on such a rich, populous and beautiful land enveloped by the aura of the mountains and waters and enjoying the best of the human cultures. It is like an eagle mounting up with wings and soaring across the nation with pioneering courage and ambition to forge ahead and blaze new trails.
Enterprises sprang up like mushrooms in the rural areas in the south of the Yangtze River in 1987 and a group of peasants at the foot of the Mount Huang in Jiangyin could not suppress their passion for entrepreneurship and established the Jiangyin Nickel Screen Factory by themselves. The factory was renamed as Jiangyin Nickel Screen Factory Co., Ltd. in 1989 with Sun Xinghuan acting as the general manager of the company.
The original nickel screen factory was just a small workshop built on a wasteland with several shabby houses and some old equipment eliminated by those large-sized state-owned enterprises, which were all what they had at that time. Though the factory was small, it was intended for nickel screen manufacture, which was the leading-edge technology of the textile printing and dyeing industry at that time and even today. China is a traditional great power in textile industry and nickel screen is a kind of promising high-end products of the textile printing and dyeing industry. The company has started from scratch and has become one of the leading enterprises in the industry, relying on its devotion to the business. In order to develop itself into a specialized and outstanding company, on the one hand, the company has made great efforts on strengthening its internal management under the philosophy of “surviving with high quality, winning the market with honesty, making profits through management and basing development on innovations”; on the other hand, the company has been standing at the forefront of leading-edge technologies and has cultivated and introduced in a galaxy of technical talents under the guidance of “going outside to learn and bringing in to use”. It has increased input in science and technology and established the research team mainly composed of production department, equipment department and technology department to renew its old equipment and develop new technologies. The production line they have developed by themselves makes the production technologies of the company more rational and has helped to improve the production effectiveness and guarantee the quality of products and provide equipment support for the mass production of the company. The company has also expanded its products from the original singular textile printing and dyeing cylinder nickel screen to over 100 different categories of products with nickel rotary screen and rare metal powder as its pillar products. It has become the largest production base of nickel rotary screen products in China and could meet different demands of different customers. It has changed the history that all textile nickel screens had to be imported from abroad in the past.
Brand is the business card of an enterprise. Most of the products of Jiangyin Nickel Screen Factory Co., Ltd. are using the brand “eagle”, embodying the ambitions and courage of the company for long-term development. Since 1993 when the trademark “eagle” was registered, the company has drafted detailed brand strategies as follows:
（1） Focus on the construction of factories to consolidate the software and hardware basis of the company
（2） Provide high-quality products to win the market
（3） Provide better service to enhance brand influence
（4） Attach importance to the marketing to improve customer loyalty
（5） Strengthen the brand to build up the superiority of the enterprise
Products are the lifeline of an enterprise and honesty is the guarantee to provide excellent products. The Nickel Screen Factory has won the trust and support from its customers with good product quality, honesty and service. The company has made active efforts to promote the quality standardization construction and has established a series of rigid product quality management and inspection systems from incoming raw material inspection to product processing and delivery to track the products and strengthen the inspection of products in different processes of the production in a bid to “prevent non-conforming materials from being used in production and non-conforming semi-finished products from flowing into the next process and avoid non-conforming products leaving the factory”.
The company was the first to pass the certification of ISO9002 quality management system in the industry in 1995. In the sampling inspections of national quality inspection authorities, the products of the company were all awarded the certification of recognition of product quality. The company passed the certification of ISO9001: 2000 quality management system again in 2003 and passed the certification of ISO14001: 2004 environmental management system in 2011.
Nickel screen industry is an emerging industry and the quality standard of products produced by Jiangyin Nickel Screen Factory Co., Ltd. has drawn the attention across the country and within the industry. In 1999, China National Textile and Apparel Council was commissioned by former National Development and Reform Commission and invited General Manager Sun Xinghuan to draft the FZ/T92045-99, the first printing nickel screen industrial standard in China in accordance with the internal standards of Jiangyin Nickel Screen Factory Co., LTD. The new industrial standard for printing nickel screen FZ/T92045-2008 revised by National Technical Committee on Textile Machinery and Accessories of Standardization Administration of China was published in 2008. Jiangyin Nickel Screen Factory Co., Ltd. and Wuxi Textile Machinery Research Institute have participated in the drafting of the standard.
The company has won the trust of customers and market with its first-class quality. It was ever honored as the “Quality Trustworthy Enterprise in Jiangsu Province”, “National Consumer Satisfied Enterprise” and “Five-star Quality Reliable Enterprise in Jiangsu Province”. Products of the company are honored as “AAA Brand in Quality, Service and Credit”, “National Double Protection Product in Quality, Service and Credit” and Contract-honoring and Faith-keeping Enterprise in Jiangsu Province”, etc. In 1996, the “Eagle” rotary rotary screen series product was rated as “Accepted Brand Product in China” by SSIC and won the “Golden Prize” issued by State Science and Technology Commission Expo Organizing Committee. The “Eagle” brand was honored as the “Famous Trademark in Wuxi” in 2005, 2008 and 2011 and the “Famous Trademark in Jiangsu Province” in 2006, 2009 and 2012 for three consecutive times. In 2011, the brand was rated by Trademark Review and Adjudication Board of State Administration for Industry and Commerce as “well-known trademark”.
Technology leads the time and innovation makes the future. Over the past 20 year or more , Jiangyin Nickel Screen Factory Co., Ltd. has been leading the fashion and following the high-quality and fine development of the textile printing and dyeing industry to meet the demands of different customers. The company has organized its experts and technical backbones to establish Jiangyin Nickel Screen Research Institute, Jiangsu Nickel Screen Material Engineering Technology Research Center, Printing and Dyeing Nickel Screen Manufacturing Technology Research and Development Center under the support of Jiangsu Provincial Science and Technology Department and China Textile Engineering Society. The company has developed 105-mesh, 125-mesh, 135-mesh, 155-mesh, 165-mesh and other screens with a large number of meshes on the basis of its original 80-mesh and 100-mesh nickel screens and more than 100 categories of products of 5 series, including the non-woven fabric paste points, wallpaper, wall fabric and wax printing with an annual production capacity of 920,000 nickel screens. By the end of 2011, the company has obtained 42 different patents, including 2 patents of invention.
In 2000, the company joined hands with Nanjing University of Technology to establish the Rare Powder Research Institute and took a new path that promotes the industrial development via high and new technologies and has developed the “nanometer aluminum oxide fiber powder” project after many years of unremitting work, which fills the technical gap in China and is listed into the National 863 Program. In order to converse the research achievements into productivity as soon as possible, the company has invested RMB 12.8 million yuan to establish the Jiangsu Shuangyu Nickel Industry High-tech Co., Ltd. to better integrate production, study and research.
Our country is short in nickel ore resources. With strong social responsibility, the company takes the initiative to shoulder the mission of environmental protection and energy conservation and carried out researches on the “recovery, development and recycling of discarded nickel screen and slice resources” together with Nanjing University of Science and Technology and National Special Superfine Powder Engineering Research Center in 2003, which fills the technical gap in China. The recovered superfine powder could be used for welding materials, magnetic materials, microelectronic industry, military project equipment, aviation and aerospace. The project was funded by the Ministry of Science and Technology, Innovation Fund for Technology-based Firms and has been confirmed by the State Environmental Protection Administration as a national key practical technology (class A) for environmental protection in 2003. The company was honored as the “Hi-tech Enterprise of Jiangsu Province”, “Private Science and Technology Enterprise in Jiangsu Province”, “Excellent Private Science and Technology Enterprise in China” and a number of its technologies won the “Innovation Award for Private Science and Technology Enterprise in China”, “Golden Prize of China Three Gorges Economic Zone Patent Technology and Product Trade Fair in 1996”, “State Science and Technology Commission Expo Golden Award”. The technology to “recover, develop and recycle the discarded nickel screen and slice resources” is selected into the “China Outstanding Hi-tech Industry and Scientific Research Achievements List”. Many technologies have been selected into the “Jiangsu Provincial Torch Plan” and “National Torch Plan”. The cylinder printing nickel screen products was rated as “Medium-sized and small enterprise patented new product in Jiangsu Province” in 2010. Many products of the company are listed by Jiangsu Provincial Science and Technology Department as hi-tech products.
The eagle has spread its wings and is ready to soar into the sky. In order to occupy the domestic market more efficiently, the company has established win-win relations with customers for mutual trust and benefit with sincere and considerate service and has further improved its own marketing network to communicate with customers in time and provide them with convenient services. To promote orderly competition in the industry, the company takes the lead and joins hands with over 20 nickel screen manufacturers across the country to regulate and standardize the nickel screen market in the name of China Nickel Screen Association. The company is aimed not only to dominate the domestic market but also keep a foothold among other counterparts in the industry across the world. In order to expand its business into the world market, the company strives to strengthen the quality of its products on the one hand and on the other hand makes more efforts on the research and development of new and competitive products. All its products exported abroad have passed the strict inspection in accordance with the world standards for nickel screens and have gained a foothold in the world market, enjoying bright prospect for export and realizing the qualitative leap of the textile nickel screen in China from import dependence to export.
At present, the company is moving into the capital market and advancing its IPO process with great enthusiasm and full confidence.
With rosy color of dawn spreading all over the sky, Jiangyin Nickel Screen Factory Co., Ltd. is welcoming distinguished guests from around the world in the way as Yangtze River holds all rivers. It is like an eagle spreading its wings in the economic tide and cleaving the waves to forge ahead and blaze new trials continuously.